Google Review QR Code Singapore: Make and Place One

Guide · 10 min read · Updated 13 Oct 2026

How to make a Google review QR code for your Singapore business, where to put it, how to test it and how to see if it works. Includes trades examples.

To make a Google review QR code, open your Google Business Profile, copy the review link Google gives you, paste it into a free QR code generator, download the image and test it on a real phone before you print anything. Then put the code where a happy customer already is: at the counter, on the invoice, on the van, in the WhatsApp thread.

What a Google review QR code actually is

A QR code is a square picture that a phone camera reads like a link. Point the camera at it, tap the banner that appears, and the phone opens a web page. For reviews, that page is the box where a customer types stars and a comment about your business.

That is all it does. It does not collect reviews by itself and it does not make customers write them. What it removes is friction. Without it, a customer has to open Google Maps, search your business name, find the right branch, scroll to the review button and sign in. Many give up halfway. With it, they are one scan from the box.

From scan to review

What the customer does after you show them the code.

Scan

Camera on the QR code.

Tap the banner

Phone opens your review box.

Pick stars

Signed in to Google already.

Write a line

Optional, but helpful.

Post

Appears after Google checks it.

Customers must be signed in to a Google account. Most phones already are.

Step 1: get the right review link

The link is the whole point. A wrong link sends customers to a search page or, worse, to a different business with a similar name. Always take it from your own profile.

Find your review link

1
Sign in as the profile owner
Use the Google account that manages your Business Profile.
2
Open your profile
Search your business name while signed in, or open it from the Business Profile manager.
3
Find the ask-for-reviews option
Google shows a share or get-more-reviews option with a short link.
4
Copy the link
Paste it into a note on your phone so you can reuse it.
5
Open it yourself
Check it lands on the review box for the right business and branch.

Menu names change from time to time. If you cannot find the option, check Google's own Business Profile help pages for the current steps.

Google controls how review links and review rules work, and both can change. Check the current rules in Google's Business Profile help pages. Not sure your profile is verified yet? See how to verify your Google Business Profile first.

Several branches or a home-based business

If you have more than one outlet, make one code per branch, each with its own link, and label them. A customer who reviews the Tampines outlet should not land on Jurong. If you run from your HDB flat and hide your address, your profile may be a service-area business. The review link still works the same way, because it points to the profile, not your door. Our guide on hiding a home address covers the profile side.

Step 2: turn the link into a QR code

Any reputable QR code generator will do. Choose one that makes a static code, meaning the link is written straight into the picture. Static codes keep working forever. Some free sites make "dynamic" codes that route through their server and stop working if you stop paying or the site closes. Avoid those for printed materials.

Make the code

1
Paste the link
Into a static QR code generator.
2
Download a high-resolution file
PNG at a large size, or SVG if offered.
3
Keep dark on light
Black or dark navy on white scans best.
4
Add a short instruction
For example: Scan to leave us a Google review.
5
Save the file in two places
Your phone and your email, so reprints are easy.

Making the code readable

Print at least about 2.5 cm wide for close-up use, bigger for walls and vans
Leave a clear white border around the code
Use strong contrast: dark code, light background
Add a few words telling people what the scan does

Avoid

Put the code on a busy photo or patterned background
Stretch or squash it to fit a layout
Use pale colours or a code that is reversed (white on dark) unless you have tested it
Rely on a dynamic code from a free site for permanent print

Step 3: test it properly

Testing takes two minutes and saves you from printing 200 stickers that go nowhere. Do this before every print run, and again whenever you change your business name or address on Google.

Test checklist

Scan on an iPhone camera. The banner appears and opens the review box.
Scan on an Android phone. Same result.
Scan from the distance a customer will really use (counter, car window, wall).
Scan in the lighting you have: a dim shopfront, a van at night, a glossy receipt.
Confirm the business name and branch shown are correct.
Ask a friend or staff member who is not signed in as the owner to try it.

Your own account may show a different page from what a customer sees, so test with someone else's phone.

Where to put it: the best spots for Singapore businesses

Put the code where the customer is already feeling good and already has a phone in hand. The right moment is usually just after you have solved their problem, not a week later.

Placement options

	Works best when	Watch out for
Counter stand	Walk-in shops, salons, clinics, cafes	Customers often leave without noticing a small stand. Say it out loud too.
Invoice or receipt	Aircon, cleaning, repair and trades work	Make sure the code survives printing and is large enough on thermal paper.
Van or vehicle	Mobile technicians and delivery	Never ask people to scan while driving. Use it for parked, curbside moments.
WhatsApp message	After a job or visit; no printing needed	Send a link, not a picture of a code. Phones cannot scan their own screen.
Business card	Contractors and consultants who hand cards out	Keep it on the back, with a line explaining it.
Flyer or door hanger	Residential estates after a job	Lower intent. Pair with a personal ask.

The one mistake with WhatsApp

A QR code on a phone screen is useless to a customer who is looking at the same phone. In WhatsApp, send the plain review link as a tap-able message. Save the QR code for physical places. If you want a ready wording, see our WhatsApp review request templates.

Examples from Singapore trades

Same code, different moment

Aircon

Technician hands over the service slip with the code printed on it, after the unit is cooling again.

Cleaning

Supervisor shows the code on the checklist card left on the dining table after the final walkthrough.

Handyman

Sticker on the toolbox lid or van door, shown while packing up.

Salon

Small stand at the cashier, with a line from the stylist as the customer pays.

A worked scenario: a two-man aircon servicing business

Hui Ming and his brother run a small aircon servicing business out of a flat in Bukit Batok. They finish about five jobs a day. Their old habit: a short thank-you text a week later. Few people replied, because by then the unit felt like old news.

Their new routine: after testing the unit, the technician says, "If you're happy, would you mind leaving us a quick Google review? Here's the code." The service slip they hand over has the QR code printed at the bottom, and the office sends the same link on WhatsApp that evening for anyone who did not scan. Nothing changed about the work. The ask moved from a week later to the moment of relief.

They did not promise a number of reviews and neither should you. What they gained is a repeatable habit.

The ask, in words

Weak

Please review us.

(and a QR code taped to the back of the door where no one looks)

Better

Thanks for having us today. If we did a good job, would you mind a quick Google review? It helps other families find a reliable technician. Scan this and it takes about a minute.

Ask everyone, not only the happy ones

It is tempting to ask only customers you are sure loved the job. Resist it. Google's policies, as we understand them, do not allow you to selectively gather reviews or to gate them, and it also makes your profile look lopsided. Give the code to every customer. If someone is unhappy, they were going to tell the world somewhere anyway, and a calm, professional public reply is your chance to show how you handle a problem. Check the current rules in Google's review policies, and read our review policy guide.

You can still give customers a private way to reach you, for example a message line, as an extra option. It must not be used to keep unhappy people off Google.

Tracking whether it works

You do not need analytics software. You need one honest habit: a weekly count.

A simple weekly rhythm

Monday
Count last week's jobs
How many customers did you serve?
Monday
Count new reviews
Open your profile and note how many new ones appeared.
Monthly
Compare by placement
Did the van sticker or the invoice code bring more? Put a different code version on each if you want to know.
Quarterly
Reprint what is worn
Scratched or faded codes quietly stop working.

A cheap trick: make a slightly different link for each placement if your QR tool supports tracking parameters you control, or simply ask new reviewers where they found you. A team debrief once a month is enough.

Which parts move the needle

A qualitative view, not a measurement.

Small effectBig effect

A personal ask, said aloud

Customers act on a request from someone they just met.

Right timing

Just after the problem is solved.

Working, tested link

A broken code wastes the ask.

Fancy QR design

Plain and scannable beats pretty.

Common mistakes

Printing before testing. A single typo in the link ruins the whole batch.
Hiding the code. A tiny sticker behind the till never gets scanned.
No words. A bare code looks like an ad. Say what it is for.
Wrong branch. One shared code for several outlets confuses customers and buries reviews.
Offering rewards for reviews. Incentives are a policy risk. Check the current rules before trying one.
Asking only happy customers. See above.

Frequently asked questions

Is a QR code allowed for Google reviews?

Sharing your review link, including as a QR code, is a normal way to ask. What matters is how you ask and who you ask. Check the current rules in Google's review policies.

Does the QR code expire?

A static code made from your review link does not expire. It stops working only if the link itself changes, for example if your profile is removed or merged.

Can customers review without a Google account?

No. Customers need to be signed in to Google to post a review, which most Android phones and many iPhones already are.

Should I use one code for all my branches?

Use one per branch. Each branch has its own profile and its own review link.

What if the customer does not want to scan?

That is fine. Send the link on WhatsApp instead and let them choose a time. Do not pressure anyone.

Next step

Make the code this week, test it, and start asking every customer. If you would rather have the ask, the follow-up and the review replies set up for you, see what Website.sg includes. Website.sg sends a one-tap WhatsApp review request after each job and drafts Google review replies for you to approve. Related reading: how to get more Google reviews, WhatsApp review request templates and the Google Business Profile guide.

Want a website without the hassle?

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