A beauty salon website that feels as good as the studio.

Choosing a facial, a lash technician or a nail studio is a personal decision. Clients look for reassurance that they will feel comfortable, that the work is of a standard they like, and that booking will be easy. They tend to compare two or three studios in a few minutes, mostly on a phone, often while messaging a friend.

That quick comparison usually turns on a handful of things:

• The look and feel. Does the site match the atmosphere of the studio? A calm, tidy site suggests a calm, tidy space.
• What you offer. A clear list of treatments, so a visitor can see in seconds that you do what they came for.
• Who they will be in the chair with. A short, human introduction to the people behind the studio.
• How to book. A button that opens WhatsApp or a phone call, without hunting for a form.

A site that answers these four questions quickly does most of the work. Our general page on website design in Singapore explains the thinking behind the layout in more detail.

The treatment menu is the heart of a beauty website, and it is where many sites go wrong. A long, dense list on a small screen is hard to scan, and a visitor who cannot find their treatment leaves.

Group by what the client wants

Organise treatments the way clients think about them: faces, lashes, brows, nails, hair removal, massage. A short description under each group helps a first-time visitor understand the difference between options.

One page for each main service

Our plan covers 15+ pages if you need them, so the main treatments can each have their own page. That gives a client room to see what is involved, who it suits and what to expect, instead of squeezing everything into one scrolling list.

Pricing, if you want to show it

Whether to publish prices is your decision. Some studios list them clearly to filter enquiries; others prefer to invite a message first. We build the page either way, and you can change your mind later.

Many Singapore clients would rather send a WhatsApp message than fill in a booking form. Every page of your site includes call and WhatsApp buttons, so a client who is ready to book can reach you in one tap, at the moment they decide.

If you already take bookings through a separate system, we can point your buttons to the route that works best for your studio. Tell us how bookings reach you today and we will build around it, not against it.

Because the site is mobile-friendly on every screen size, the experience is the same whether a client is on a small phone, a tablet or a laptop.

Photography does a great deal of work on a beauty site, and it is the one thing we cannot invent for you. We design around the images you supply: your space, your team and your finished work, with their permission where clients appear.

If you run a clinic or offer medical aesthetics, take extra care with wording. Treatments that involve medical practitioners are subject to advertising rules, so check current guidance from the relevant authority before publishing before-and-after images or outcome claims. We will not write promises about results into your pages, and we do not guarantee how many clients a website will bring in or where it will rank on Google.

What we can do is present your services honestly and attractively, and make it easy for a client to contact you. You can see how we approach presentation across different kinds of business in our work.

Website.sg is S$97 a month. For that we design and build a custom website for your business, with 15+ pages if you need them, a mobile-friendly design, call and WhatsApp buttons, a connection to your own domain, and publishing and upkeep handled by us. You can cancel any time.

Your domain name is bought separately, in your own name, so it stays yours. Online shops are outside the standard plan, so if you want to sell products through the site, message us first. For a full breakdown, see our page on website design cost in Singapore.