Website brief template

A clear brief gets you better, more comparable quotes and fewer misunderstandings. Copy the template below into an email or document, fill it in, and send the same version to each provider you contact.

Why a brief helps

• Providers quote against the same scope, so prices are comparable.
• You find gaps in your own thinking before spending money.
• It reduces back-and-forth and project delays.

Copy-paste template

WEBSITE BRIEF

1. About the business
- Business name:
- What you do (1-2 sentences):
- Who your customers are:
- Where you operate (Singapore-wide / specific areas):
- Existing website (if any):

2. Goals
- The main thing the website must achieve (e.g. more enquiries, online sales, bookings):
- How you will measure success:

3. Scope
- Project type (new site / redesign / online store / landing page / website + system):
- Pages needed (Home, Services, About, Contact, other):
- Features needed (contact form, WhatsApp, bookings, payments, blog, login, CRM, other):
- Languages:
- Integrations (CRM, email, payments, booking, other):

4. Content
- Who will write the text?
- Who will provide photos and logo?
- Do you have brand guidelines (colours, fonts)?

5. Design
- 2-3 websites you like and why:
- 1-2 websites you dislike and why:
- Tone (e.g. professional, friendly, premium):

6. Platform and technical
- Preferred platform, if any (Shopify, WordPress, WooCommerce, custom, open to advice):
- Domain name and who holds it:
- Current hosting, if any:

7. Timeline and budget
- Ideal launch date and any fixed deadline:
- Budget range:

8. After launch
- Who will update the site?
- Do you need maintenance or training?

9. Contact
- Name, email, phone / WhatsApp:
- Best time to reach you:

Tips for filling it in

• Be specific about the goal. “More enquiries from homeowners in the East” is more useful than “a nicer website”.
• Give a budget range. Providers can then propose something realistic instead of guessing. If you are unsure, see the cost guide.
• Be honest about content. If you will not write the text or supply photos, say so; it changes the scope.
• Include examples. Links to sites you like communicate more than adjectives.
• Mention the personal data you collect. If forms collect personal data, ask the provider how consent and privacy wording will be handled. For PDPA, check current PDPC guidance.

What a good response should include

• A written scope listing pages and features
• Timeline with milestones and what they need from you
• What is and is not included (revisions, content, photography, SEO setup)
• Ongoing costs: hosting, maintenance, renewals
• Who owns the domain, design and content

Short on time?

Prefer not to manage this yourself? See what Website.sg includes or talk to us.